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Adobe logo is seen on smartphone in this illustration taken June 13, 2022. Dado Ruvic/Illustration
Adobe logo is seen on smartphone in this illustration taken June 13, 2022. Dado Ruvic/Illustration
Home
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Adobe's dull forecast raises AI monetization doubts, shares fall

March 12th, 2025 | 20:11 PM TECH Technology 2

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By Zaheer Kachwala

Adobe (ADBE.O) forecast second-quarter revenue in line with Wall Street expectations on Wednesday, as it grapples with slower monetization of its artificial intelligence offerings while facing tough competition from startups.

Shares of the company fell more than 4% in extended trading.

The company expects second-quarter revenue to be between $5.77 billion and $5.82 billion, in line with analysts' expectations, according to data compiled by LSEG.

Adobe reaffirmed its annual revenue forecast and its CEO said the company is "well positioned to capitalize on the acceleration of the creative economy driven by AI."

Analysts and investors are watching for when Adobe will be able to ramp the monetization of its generative AI products, as it invests heavily in distinguishing itself from rivals by infusing sharper AI editing tools into its vast portfolio.

"I think guidance is rough and I think people are questioning, is the AI monetization quick enough?" said Parker Snook, senior research analyst at M Science.

In an attempt to break ahead of an increasingly competitive market, Adobe has been aggressively integrating AI into its software to boost the appeal of products such as Photoshop, which is used by professionals across a variety of industries.

Annual recurring revenue for Adobe's AI and add-on offerings was $125 million at the end of quarter. Adobe expects to double this ARR figure in the next three quarters as it exits fiscal 2025, its CFO Dan Durn told Reuters in an interview.

"While investors are still concerned about the transition to AI, as Adobe continues to deliver new products we expect those concerns to be replaced by excitement over those products," said DA Davidson analyst Gil Luria.

The company reported revenue of $5.71 billion, beating estimates of $5.66 billion.

It reported digital media revenue of $4.23 billion for the first quarter, above analysts' estimates of $4.19 billion.

On an adjusted basis, the company earned $5.08 per share, compared with estimates of $4.97 per share.

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