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People walk into a Nike store in New York City, New York, U.S., September 4, 2018. REUTERS/Carlo Allegri/File Photo
People walk into a Nike store in New York City, New York, U.S., September 4, 2018. REUTERS/Carlo Allegri/File Photo
The logo of Nike (NKE) is seen in Los Angeles, California, U.S., April 12, 2016.  REUTERS/Lucy Nicholson/File Photo
The logo of Nike (NKE) is seen in Los Angeles, California, U.S., April 12, 2016. REUTERS/Lucy Nicholson/File Photo
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, U.S., March 19, 2019.   REUTERS/Carlo Allegri/File Photo
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, U.S., March 19, 2019. REUTERS/Carlo Allegri/File Photo
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Nike's tumultuous years under outgoing CEO Donahoe

September 10th, 2024 | 15:02 PM BUSINESS Retail & Consumer 1

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By Reuters

Sportswear giant Nike (NKE.N) on Thursday named former senior executive Elliott Hill to succeed John Donahoe as its president and CEO, effective Oct. 14.

The company has lost about a quarter of its stock market value this year and is down more than 21% since Donahoe joined as the top executive in 2020.

Shares of rivals Adidas (ADSGn.DE), Hoka owner Deckers (DECK.N) and On Holding have risen 23.3%, 36.5% and 84.4%, respectively, this year.

Donahoe began his stint as CEO in 2020 with a plan to drastically grow e-commerce and to boost sales at its roughly 1,000 Nike stores. But Nike forecast a drop in its fiscal 2025 sales following at least four consecutive quarters of poor sales.

Here are some other major events for Nike on Donahoe's watch:

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