Sportswear giant Nike (NKE.N) on Thursday named former senior executive Elliott Hill to succeed John Donahoe as its president and CEO, effective Oct. 14.
The company has lost about a quarter of its stock market value this year and is down more than 21% since Donahoe joined as the top executive in 2020.
Shares of rivals Adidas (ADSGn.DE), Hoka owner Deckers (DECK.N) and On Holding have risen 23.3%, 36.5% and 84.4%, respectively, this year.
Donahoe began his stint as CEO in 2020 with a plan to drastically grow e-commerce and to boost sales at its roughly 1,000 Nike stores. But Nike forecast a drop in its fiscal 2025 sales following at least four consecutive quarters of poor sales.
Here are some other major events for Nike on Donahoe's watch:






