BYD, China's biggest electric vehicle (EV) maker, reported first quarter 2024 sales fell 43% compared to the fourth quarter of 2023, which may mean it will hand back the title of world's biggest EV seller to Tesla after winning it last year.
But, the quarterly drop may mean Tesla (TSLA.O) will take back the sales title, based on forecasts for record sales of 458,500 vehicles in the quarter to March 31, per analysts polled by Visible Alpha. Tesla is set to report first-quarter sales on Wednesday.
Tesla's Q1 estimate is down more than 5% from the previous three months amid softer overall demand and a slowdown in the Chinese market where local rivals led by BYD upped the ante in a price war for buyers.
Tesla taking back the sales crown illustrates its global clout will not be easily challenged, especially as both companies expect a slowdown in Chinese EV sales growth this year. It also demonstrates that BYD's short-lived dominance followed from its domestic price cuts.
Tesla sold 89,064 China-made vehicles in March, up 0.2% from a year earlier, data from the China Passenger Car Association showed on Tuesday.
BYD sold 626,263 units of all vehicle types in the first quarter, up 13.4% from a year earlier, but down 33.7% from a record quarterly high of 944,779 in the fourth quarter, the stock exchange filing showed.
March sales were 302,459 vehicles, a 46% jump from a year earlier and its second-highest monthly sales tally. BYD reported an all-time monthly high of 341,043 units in December.
Sales of its purely electric models hit 139,902 in March, a 36.3% increase year-on-year, while sales of plug-in hybrids rose 56.4% to 161,729 units.
BYD has responded since February to the price war Tesla started early last year in China by cutting prices on the latest versions of its line up by 5%-20% from earlier iterations.
Last week, BYD set a 3.6-million-unit sales target for 2024, a 20% increase from its record-breaking sales last year, Reuters reported citing sources.
