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Fruits and vegetables are displayed outside a shop in London, Britain, August 18, 2026. Jack Taylor
Fruits and vegetables are displayed outside a shop in London, Britain, August 18, 2026. Jack Taylor
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UK consumer confidence jumps to two-year high, GfK says

August 20th, 2026 | 23:03 PM WORLD United Kingdom 1

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By Reuters

British consumer morale jumped to a two-year high this month as households became ​more confident about making major purchases, a ‌survey showed on Friday that added to a run of unexpectedly strong economic data.

GfK's Consumer Confidence Index rose ​to -14 from -17 in July, against expectations ​in a Reuters poll of economists for ⁠a fall -18.

"With inflation back on the rise ... and ​with continued uncertainty in the Middle East and ​elsewhere, there are still many challenges ahead that will test the mettle of UK consumers," said Neil ​Bellamy, consumer insights director at GfK.

• All ​but one of the survey's five key sub-indexes rose in ‌August

• ⁠GfK's gauge of confidence for making major purchases rose to its highest level since December 2021

• Personal financial confidence for the next ​12 months ​rose to ⁠its highest level since January, while economic expectations rose to a ​two-year high

• Other consumer confidence surveys ​from ⁠YouGov/Cebr, BRC-Opinium, Barclays and LSEG/Ipsos have all shown increases over the last month

• GfK's survey, which ⁠dates ​back to 1974, was ​based on 2,000 adults polled between July 30 and August ​12

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  • BRITAIN
  • ECONOMY/CONSUMERSENTIMENT (URGENT)
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