The announcement by Kate, Britain's Princess of Wales, on Friday that she was having treatment for cancer should finally put to bed the speculation about her health, royal commentators said.
Rumours and gossip on social media, in newspapers and even some U.S. talk shows have abounded since Kate underwent abdominal surgery in January, meaning she had to take a leave of absence from royal engagements while she recovered.
"I would hope it would put the speculation to rest," royal biographer Claudia Joseph said in an interview.
"Obviously, they would hope the speculation ends but, in reality, it's social media and people are often incredibly viral and troll people left right and centre... They speculate and, and talk absolute nonsense."
Even though her office in Kensington Palace had said she was not expected to return to her public role until after Easter, which falls on March 31,, Kate's absence did not stop the speculation spreading and making headlines across the globe.
This intensified after her husband, heir-to-the-throne Prince William, pulled out of attending a memorial service at Windsor Castle for his godfather, the late King Constantine of Greece, for an unspecified "personal matter".
When she apologised earlier this month after her office issued a photograph of her with her three children, which she had edited, to mark Mother's Day on March 10, the rumour mill reached fever pitch.
Even a video taken of her with William at a nearby farm shop last weekend failed to quell the conspiracy theories or demands for answers from the royals.
"The princess wanted to share this information when she and the prince felt it was right for them as a family," Kensington Palace said.
"It has been an incredibly tough couple of months for our entire family, but I’ve had a fantastic medical team who have taken great care of me, for which I am so grateful," said the princess, often still known by her maiden name Kate Middleton.
"This of course came as a huge shock, and William and I have been doing everything we can to process and manage this privately for the sake of our young family."
INTENSE SPECULATION
William is known to be fiercely protective of his family's privacy and was furious when a French magazine published topless photographs of Kate, taken from a long distance, in 2012.
Royal experts said the manner of Kate's message was both a reflection of the recent speculation and a means of shutting it down.
"We're not used to seeing something like this and I think this is a direct response and reaction to the social media fervour over what she's been dealing with and all the speculation," said Erin Hill, the U.S. magazine People's senior royal editor.
"So I think she's decided she wanted to address this head on with no speculation about how she's doing, just her to camera, seeing her there in the flesh, making this very personal announcement."
The last few years have been very difficult for the royal family. The revelation about Kate follows news that William's father King Charles is also battling cancer less than 18 months after succeeding his mother Queen Elizabeth following her death in September 2022.
There has also been the high profile falling out with William's younger brother Prince Harry and his wife Meghan since they moved to California in 2020.
Tourists and passers-by outside Buckingham Palace in central London expressed sympathy for Kate.
"I feel like everyone is making a big deal over everything, and all the TV since I’ve been here, I think it’s making a huge mess about something very little," Victoria Bonet, 22, a tourist from France, said of the speculation about Kate.
"It’s OK to worry about Kate and the king, but then I think they deserve to have their private life as well."
Jack Friend, 25, said it had been a hard time for the royals generally.
"I feel like they’ve been through the mill a little bit over the last few years, and obviously they’ve had the Harry and Meghan stuff going on as well," he said.
