Tesla, which this year has aggressively cut vehicle prices in several regions, is resorting to the traditional automakers' tactic of offering incentives to clear inventory at a time when it faces economic headwinds and rising competition, industry analysts say.
Tesla CEO Elon Musk told shareholders on Tuesday the company will try advertising for the first time, in a move seen by analysts to drum up demand. Musk also warned Tesla was not immune to the global economy, which he said will be difficult for the next 12 months.
