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A shopping bag is seen inside a Sainsbury's supermarket in Cobham, Britain, October 2, 2024. Mina Kim
A shopping bag is seen inside a Sainsbury's supermarket in Cobham, Britain, October 2, 2024. Mina Kim
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UK's Sainsbury's expects flat profit this year as competition heats up

April 17th, 2025 | 06:08 AM BUSINESS Retail & Consumer 2

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By James Davey

Sainsbury's (SBRY.L), Britain's second largest supermarket group after Tesco (TSCO.L), on Thursday reported a 7.2% rise in annual profit but forecast little or no growth in its new financial year as it faces a step up in competition.

The group, which has a UK grocery market share of 15%, forecast retail underlying operating profit, its preferred metric, of "around" 1 billion pounds ($1.32 billion) for its 2025/26 year, versus 1.036 billion pounds made in the year to March 1, 2025, which was in line with expectations.

Prior to the update, analysts had on average been forecasting 1.08 billion pounds for 2025/26.

"We are committed, above all else, to sustaining the strong competitive position we have built," CEO Simon Roberts said.

The group expected to continue to grow grocery volumes ahead of the market, and had started the year with "good trading momentum", it said.

Last month Asda, the UK's number three player, flagged the start of a potential price war, saying it would take a hit to profits to finance price cuts aimed at reversing a slide in its market share.

Tesco responded last week, forecasting 2025/26 adjusted operating profit in a range up to 500 million pounds lower than analysts' consensus expectations prior to its update. It said it was sending a message that it has the firepower to deal with "whatever comes our way".

Sainsbury's, whose shares have fallen 9% so far this year, said retail sales rose 3.1% in 2024/25 to 31.6 billion pounds, with robust food sales offseting weakness in general merchandise.

Fourth-quarter like-for-like retail sales rose 3.7%, having been up 2.8% in the third quarter.

Sainsbury's has won market share thanks to a strategy of matching discounter Aldi's prices on key items and providing better prices for members of its Nectar loyalty scheme, financed by cutting costs.

It says it has also improved the quality and innovation of its products and its customer service.

It plans to buy back at least 200 million pounds of shares in 2025/26 and also return proceeds of 250 million pounds from the disposal of its bank via a special dividend.

($1 = 0.7571 pounds)

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