Target plans to offer the full assortment of the merchandise online but is examining store-level data to decide which physical locations will carry the products, the report said, citing people familiar with the matter.
Target is likely to stock the products in about half of its nearly 2,000 stores in the U.S., the report said.
On Thursday, a Target spokesperson said it was committed to supporting the LGBTQIA+ community during Pride Month, which is celebrated in June, and year-round.
The Minneapolis-based retailer will maintain a presence at local Pride events in Minneapolis and around the country, and would offer a collection of products for Pride month "curated based on guest insights and consumer research," in select stores and online, the spokesperson added.
(This story has been refiled to add 'reports' at the end of the headline)
