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A person walks through the car park of a B&M store in London, Britain, November 19, 2021. May James
A person walks through the car park of a B&M store in London, Britain, November 19, 2021. May James
Home
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Discount retailer B&M hit by weak UK gardening season, shares fall

July 15th, 2026 | 06:24 AM BUSINESS Retail & Consumer 2

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By Yamini Kalia, Atharva Singh

Discount retailer B&M (BMEB.L) on Wednesday reported a 2.3% decline in first-quarter like-for-like sales in its core UK market, as a slow start to the gardening season weighed on ​trading though growth in France helped lift group revenue.

Shares in the company, ​which sells products ranging from food and household essentials to toys ⁠and garden items, fell 6.5% to 190.8 pence by 0928 GMT. They have risen ​around 14% so far this year.

One of Britain's largest discount retailers, B&M has long ​been regarded as a key beneficiary when household budgets come under pressure.

However, the weak performance in the quarter ended June 27 underscores the challenge facing CEO Tjeerd Jegen as he pushes his "Back ​to B&M Basics" turnaround plan to rebuild profitability at a retailer that has struggled ​amid stiff competition, particularly from supermarket loyalty schemes.

Investors are disappointed that B&M's UK recovery is taking ‌longer ⁠than expected and that a heatwave-driven boost to sales has yet to materialise, said Goodbody Stockbrokers analyst Fintan Ryan.

Jegen, who cut prices to clear old inventory, said B&M's general merchandise categories returned to growth in May and June, while garden and outdoor ​product inventories ended the ​season at normal ⁠stock levels.

B&M's UK grocery margins also remained under pressure, but general merchandise margins improved and are expected to continue rising as ​the retailer rolls out autumn and winter ranges.

Investors are likely to ​give B&M ⁠the rest of 2026 to deliver on its turnaround plan, provided cash generation remains consistent. However, sustained like-for-like sales growth and meaningful profit growth will need to emerge in ⁠fiscal ​2028 to restore confidence, Ryan added.

Group revenue rose 2% ​to £1.43 billion ($1.92 billion) in the quarter, with France recording 14.6% revenue growth and like-for-like sales growth of 5.3%.

($1 = ​0.7458 pounds)

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  • B&M
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