An Ulta Beauty store sign is pictured in the Manhattan borough of New York City, New York, U.S., March 8, 2022. REUTERS/Carlo Allegri/File Photo
An Ulta Beauty store sign is pictured in the Manhattan borough of New York City, New York, U.S., March 8, 2022. REUTERS/Carlo Allegri/File Photo
Shoppers wait in line outside a Bath and Body Works retail store, as the global outbreak of the coronavirus disease (COVID-19) continues, in Brooklyn, New York, U.S., December 8, 2020. REUTERS/Brendan McDermid
Shoppers wait in line outside a Bath and Body Works retail store, as the global outbreak of the coronavirus disease (COVID-19) continues, in Brooklyn, New York, U.S., December 8, 2020. REUTERS/Brendan McDermid

Bath & Body Works partners with Ulta Beauty as it looks to boost sales

June 23rd, 2026 | 10:22 AM BUSINESS Retail & Consumer 1

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By Arriana McLymore

Ulta Beauty (ULTA.O) shoppers will soon be able to purchase Bath & Body Works' (BBWI.N) signature fragrances, hand soaps ​and candles in more than 600 stores from July 12 ‌as both companies pursue turnaround plans that include more partnerships.

Part of Bath & Body Works' "Consumer First Formula" aims to give shoppers more ways to find the company's ​lotions and candles, while the "Ulta Beauty Unleashed" strategy intends ​to launch more brand partnerships to drive sales growth.

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