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Maurice Levy, Chairman of the supervisory board at Publicis Groupe, attends the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 14, 2023. Gonzalo Fuentes
Maurice Levy, Chairman of the supervisory board at Publicis Groupe, attends the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 14, 2023. Gonzalo Fuentes
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Publicis chief urges France, Germany to lead European AI fund

June 17th, 2026 | 08:37 AM BUSINESS Media & Telecom 1

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By Leo Marchandon

Publicis (PUBP.PA) chairman Maurice Lévy on Wednesday called ​on France and Germany to lead a pan-European ​artificial intelligence fund, saying the bloc's companies were ⁠too exposed to U.S. providers that could cut ​access to advanced AI models without warning.

Speaking at VivaTech ​in Paris, Lévy said Europe needed a 100 billion euro ($115 billion) fund to back artificial intelligence across the continent, describing it ​as a response to what he said was ​the shock of seeing European companies lose access overnight to frontier ‌models ⁠from U.S. startup Anthropic.

"There is a need to create a fund at a European scale," Lévy told Reuters in Paris. "It's a bit like having someone with an ​on/off switch... ​who can ⁠flip it at will."

Lévy said the idea was not new, pointing to past French ​and German efforts to deepen digital cooperation ​and ⁠to a later push he attributed to European Commission President Ursula von der Leyen.

He said Europe should treat ⁠artificial intelligence ​as a strategic priority because ​dependence on foreign providers could threaten companies' competitiveness and, in some cases, ​their survival.

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