A drone view shows the Netflix logo on one of the company's buildings in the Hollywood neighborhood in Los Angeles, California, U.S., January 20, 2026. REUTERS/Daniel Cole
A drone view shows the Netflix logo on one of the company's buildings in the Hollywood neighborhood in Los Angeles, California, U.S., January 20, 2026. REUTERS/Daniel Cole
A drone view shows the Netflix logo on one of the company's buildings in the Hollywood neighborhood in Los Angeles, California, U.S., January 20, 2026. REUTERS/Daniel Cole
A drone view shows the Netflix logo on one of the company's buildings in the Hollywood neighborhood in Los Angeles, California, U.S., January 20, 2026. REUTERS/Daniel Cole
A drone view shows the Netflix logo on one of their buildings in the Hollywood neighborhood of Los Angeles, California, December 8, 2025. REUTERS/Daniel Cole
A drone view shows the Netflix logo on one of their buildings in the Hollywood neighborhood of Los Angeles, California, December 8, 2025. REUTERS/Daniel Cole

Netflix's next growth chapter hinges on keeping viewers hooked

July 15th, 2026 | 10:02 AM BUSINESS Media & Telecom 1

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By Harshita Varghese

Netflix (NFLX.O) is under pressure to reassure investors about its growth strategy when it reports second-quarter results on Thursday, as its ​user engagement has faltered amid growing competition from traditional media ‌players, YouTube and mobile viewing.

The streaming giant has shed over a fifth of its value this year due to doubts about its growth efforts, including an ad business ​that is still far from becoming a major revenue stream.

Here are ​more details:

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