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Toy figures of people are seen in front of the displayed Peacock logo, in this illustration taken January 20, 2022. Dado Ruvic/Illustration
Toy figures of people are seen in front of the displayed Peacock logo, in this illustration taken January 20, 2022. Dado Ruvic/Illustration
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Comcast's Peacock records first ever profit on World Cup, 'Love Island USA' boost

July 23rd, 2026 | 10:08 AM BUSINESS Media & Telecom 2

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By Reuters

Comcast's (CMCSA.O) Peacock streaming service reported its first quarterly profit ever on Thursday, as the soccer World Cup and the ​hit reality show "Love Island USA" attracted more subscribers.

Shares of the company were ‌up 3% in premarket trading.

The $189 million pre-tax profit marks a major win for the streaming service, which was a late entrant in 2020 and had to spend billions of dollars on ​content to establish a foothold in a market dominated by Netflix, Disney+ ​and Amazon Prime Video.

The service added 2 million paid subscribers in ⁠the April-June quarter, nearly four times the figure expected by analysts who were ​polled by Visible Alpha. The additions took its total to 48 million. Its sales ​rose 54% to $1.90 billion, also ahead of estimates.

While its subscriber count is much lower than that of Netflix and Disney, the growth suggests Peacock's strategy of focusing on live sports is ​paying off. The service streamed Telemundo's Spanish-language coverage of FIFA World Cup matches, ​whose viewership benefited prime-time kickoffs in the U.S.

A strong summer movie lineup, including unexpected box-office hit "Obsession" ‌and ⁠animated film "The Super Mario Galaxy Movie," helped the company's studio revenue grow 25% to $3 billion.

The result is also a boost for Comcast's planned spinoff of NBCUniversal and Sky, which will leave the company with a connectivity business facing tough competition from ​fixed-wireless offerings and rivals ​aggressively expanding their ⁠fiber networks.

Its broadband customers decreased by 167,000 in the second quarter, more than the 165,300 losses estimated by FactSet.

Adjusted earnings before ​interest, taxes, depreciation, and amortization for the theme parks unit ​fell 5.1%, ⁠with the unit's revenue of $2.41 billion slightly below estimates.

Comcast continues to see pressure at its theme parks in Asia as geopolitical tensions have curbed Chinese travel to Japan, ⁠while ​a weak Chinese economy has weighed on attendance at ​its Beijing theme park.

Total revenue of $29.94 billion and adjusted profit of $1.04 per share beat estimates, according to ​data compiled by LSEG.

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