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Small toy figures with laptops and smartphones are seen in front of displayed AT&T logo, in this illustration taken December 5, 2021. Dado Ruvic/Illustration
Small toy figures with laptops and smartphones are seen in front of displayed AT&T logo, in this illustration taken December 5, 2021. Dado Ruvic/Illustration
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AT&T tops targets for wireless subscriber additions as bundle offers gain traction

July 22nd, 2026 | 10:38 AM BUSINESS Media & Telecom 2

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By Reuters

AT&T (T.N) added more wireless subscribers than expected in the second quarter, as ​its revamped low-cost, unlimited plans along with bundled ‌mobile and broadband offerings attracted value-conscious customers.

Shares of the company jumped 5% in premarket trading on Wednesday.

The gains build on ​AT&T's broader convergence strategy of selling multiple connectivity ​services to the same household to reduce churn ⁠and increase customer lifetime value as U.S. telecom providers ​chase the same finite pool of users.

AT&T in March launched ​OneConnect, a single subscription that bundles unlimited wireless service with home internet under one monthly bill.

It has also rolled out customizable ​Build-A-Plan options and new entry-level wireless plans with more ​high-speed data, while continuing to invest aggressively in expanding its fiber ‌network.

AT&T ⁠added 432,000 net monthly bill-paying wireless subscribers during the April to June period, flying past estimates of 338,500 additions, according to FactSet.

The bundled offerings also helped the ​company post record ​broadband additions, ⁠with 367,000 new fiber internet users and 279,000 fixed wireless subscribers.

About 42.5% of homes ​using AT&T's advanced internet services are also ​subscribing to ⁠its wireless.

For the second quarter, total revenue stood at $31.6 billion, compared with estimates of $31.80 billion, according to data compiled ⁠by ​LSEG.

Adjusted earnings per share came ​in at 65 cents, compared with analysts' average estimate of 59 cents.

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