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Volkswagen's factory is seen in Sao Bernardo do Campo, Sao Paulo state, Brazil June 28, 2023. Leonardo Benassatto
Volkswagen's factory is seen in Sao Bernardo do Campo, Sao Paulo state, Brazil June 28, 2023. Leonardo Benassatto
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Volkswagen flags Chinese competition in Brazil, sees limited Iran impact

May 18th, 2026 | 19:48 PM BUSINESS Autos & Transportation 2

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By Rodrigo Viga Gaier

Volkswagen (VOWG.DE) is concerned ​about declining resale values of its vehicles as ‌lower-priced Chinese competitors expand in the Brazilian market, the company's head in Brazil, Ciro Possobom, told Reuters on Monday.

"While new entrants ​are entering aggressively and putting downward pressure on ​prices, we believe we are well positioned," Possobom ⁠said, adding that the company will not engage ​in a price war with Chinese competitors.

Chinese automakers have ​rapidly expanded in Brazil, gaining market share with lower-priced electric and hybrid models and intensifying competition in the region's largest auto market.

He ​added that the war in Iran has had ​both direct and indirect impacts on Volkswagen's operations, but despite the ‌geopolitical ⁠tensions, supply chain disruptions remain manageable and have not led to vehicle price increases.

Volkswagen has resorted to flying in some components as shipping routes through the Strait ​of Hormuz face ​uncertainty. "We hope ⁠the war ends soon, especially since we import about 20% of the parts," he ​said.

The company does not expect parts shortages ​to ⁠significantly affect production or pricing for now, Possobom added.

Possobom was positive on the group's recent performance, saying April was ⁠a ​strong month for the automaker in ​Brazil, outperforming results from the first quarter of 2026.

  • Topic
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  • BRAZIL/ (UPDATE 1)
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