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A BYD Seal electric car is on display at the Everything Electric North show in Harrogate, Britain May 8, 2026. REUTERS/Temilade Adelaja
A BYD Seal electric car is on display at the Everything Electric North show in Harrogate, Britain May 8, 2026. REUTERS/Temilade Adelaja
Alfredo Altavilla, BYD's special advisor for Europe, answers Reuters Journalists' questions during the Reuters Automotive Europe 2026 Event in Frankfurt, Germany, July 1, 2026.    REUTERS/Christoph Steitz
Alfredo Altavilla, BYD's special advisor for Europe, answers Reuters Journalists' questions during the Reuters Automotive Europe 2026 Event in Frankfurt, Germany, July 1, 2026. REUTERS/Christoph Steitz
Volkswagen logo is illuminated on a production line for the Golf VIII and Tiguan cars at the VW headquarters in Wolfsburg, Germany May 23, 2024. REUTERS/Fabian Bimmer/File Photo
Volkswagen logo is illuminated on a production line for the Golf VIII and Tiguan cars at the VW headquarters in Wolfsburg, Germany May 23, 2024. REUTERS/Fabian Bimmer/File Photo
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China's BYD nears decision on second European plant, adviser says

July 1st, 2026 | 07:54 AM BUSINESS Autos & Transportation 2

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By Christoph Steitz, Rachel More

China's BYD (002594.SZ), the world's largest electric vehicle ‌maker, is close to a decision on taking over an existing European auto plant to speed up its expansion in the region, a senior adviser said on Wednesday.

"The call needs to be made very ​soon," Alfredo Altavilla, BYD's special adviser for Europe, told the Reuters Automotive Europe conference ​in Frankfurt, referring to proposed EU 'Made in Europe' rules aimed at boosting ⁠local manufacturing.

Altavilla said Spain and France were candidates for brownfield investments, involving the acquisition of ​an existing factory from a traditional automaker, with a decision expected soon.

"This week, we have ​two teams looking around in different jurisdictions, so we're close," he said, questioning the competitiveness of German manufacturing sites, which are also struggling with underutilisation.

His comments come as established automakers seek ways to address overcapacity ​while investing heavily in product development and technology such as batteries and software.

Stellantis (STLAM.MI) holds majority ​stakes in joint ventures with China's Dongfeng (600006.SS) and Leapmotor (9863.HK), part of efforts to boost production at sites ‌in ⁠Spain and France.

'BLOODY USELESS' TO FIGHT CHINESE COMPETITION

BYD's sales in Europe leapt 270% last year to nearly 188,000 vehicles and more than doubled in the first five months of this year to above 100,000.

Taking over an existing plant would give BYD a second European assembly site ​after Hungary, where production ​is due to begin ⁠in the fourth quarter, underscoring Chinese automakers' push into the European market.

"Fighting that invasion is bloody useless," Altavilla said, adding plans by Volkswagen ​to step up cost cuts were the "first real wake-up call" for Europe's ​auto industry.

Hit ⁠by tariffs, rising costs and intensifying competition from Chinese rivals, Volkswagen is considering its largest-ever restructuring, including 100,000 job cuts and the closure of four German factories, sources told Reuters last week.

Altavilla ⁠criticised ​the view that Chinese manufacturers entering Europe would be ​willing to take minority stakes in joint ventures while providing their latest technology.

"This is not coexistence. This is brutal ​violence," he said.

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