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A Ford F-150 pickup truck for sale in Encinitas, California, U.S. October 20, 2025. Mike Blake
A Ford F-150 pickup truck for sale in Encinitas, California, U.S. October 20, 2025. Mike Blake
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Ford lifts annual guidance, citing strong pricing and 'resilient' consumer

July 28th, 2026 | 20:07 PM BUSINESS Autos & Transportation 3

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By Nora Eckert

Ford Motor (F.N) on Tuesday lifted its annual guidance for ​a second time this year, to $10 billion to $11 billion in earnings before interest and taxes, citing strong pricing and improvements ‌in its core business.

The automaker in April raised its guidance to $8.5 billion to $10.5 billion in projected earnings before interest and taxes for the year, from a previous $8 billion to $10 billion to start the year.

Ford's shares rose about 7% in after-hours trading. They closed the regular session at $14.96, up 1.9%. The automaker has been riding a wave of market ​interest in its battery storage business, which sent stocks surging this summer.

Ford CEO Jim Farley has for years said that the automaker needs ​to become more cost-efficient, especially in its main profit center — production of gasoline-powered trucks and SUVs. Sherry House, ⁠Ford's finance chief, said the automaker's second-quarter results indicate it is getting closer to that goal.

“Our industrial system is getting fitter,” said House, adding ​that the quarterly performance was boosted by "quite resilient" customers.

Ford's second-quarter core profit rose nearly 20% to $2.5 billion, as strong U.S. demand helped offset tariff costs ​and broader economic uncertainty.

TARIFF COSTS OFFSET BY DEMAND

The automaker previously said that it faces a net tariff cost of about $1 billion for the year, and House said on Tuesday that costs were expected to be slightly improved from that earlier projection, without providing a new figure. Ford faced high levies as it worked to source alternative aluminum ​sources after major supplier Novelis suffered several fires last year, in addition to other tariffs under U.S. President Donald Trump.

Novelis restarted production at its ​New York factory in June. The facility supplies aluminum to Ford’s top-selling F-150 pickup trucks. Still, Ford’s 2026 sales have taken a hit from disrupted production and the discontinuation ‌of some ⁠models — and Ford's U.S. vehicle sales were down 9.6% in the first half of the year.

Adjusted earnings per share of 42 cents beat LSEG analyst forecasts of 35 cents per share. The automaker posted revenue of $48.3 billion.

The Dearborn, Michigan, automaker reported a second-quarter net loss of $1.3 billion, as a result of charges from a previously announced dissolution of a joint venture with SK On.

FORD'S ELECTRIC PICKUP PLANS

While EV sales in the U.S. fell 57.4% for ​Ford in the first half of ​the year, the automaker is still ⁠planning to begin production of its $30,000 electric pickup at a plant in Kentucky in 2027. Ford recorded losses of $919 million in its EV and software unit in the second quarter, and projected annual losses of about $4 billion ​in that segment.

Globally, it is leaning more on partners, including Renault RENA.PA and China’s Geely [RIC:RIC:GEELY.UL], to increase production of ​EVs. Ford and Geely announced ⁠a joint venture earlier this month to manufacture vehicles at Ford's Valencia, Spain, factory. Under the arrangement, Ford plans to continue production of the Kuga plug-in hybrid, as well as a new Bronco SUV, while Geely plans to make two electric SUVs at the plant starting in 2028. The companies will also ⁠jointly develop ​a multi-energy crossover model.

The automaker’s competitors have reported mixed results for the second quarter. ​General Motors (GM.N) last week reported earnings and revenue that topped analyst expectations, and it raised its full-year 2026 guidance for the second time this year. Meanwhile, Tesla (TSLA.O) missed analysts' second-quarter profit forecasts, ​and reported negative free cash flow, despite record vehicle deliveries.

  • Topic
  • RESULTS/ (UPDATE 1, PIX)
  • FORD MOTOR
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