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The BYD logo is displayed on a car during the media day of the 91st Geneva Auto Show, in Geneva, Switzerland, February 26, 2024. Denis Balibouse
The BYD logo is displayed on a car during the media day of the 91st Geneva Auto Show, in Geneva, Switzerland, February 26, 2024. Denis Balibouse
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BYD offers lower-priced new versions of Han, Tang models in Dynasty line-up

February 28th, 2024 | 08:53 AM BUSINESS Autos & Transportation 1

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By Reuters

Chinese electric vehicle giant BYD on Wednesday unveiled lower-priced new versions of Han sedans and Tang SUVs in its Dynasty line-up.

The newly launched Han sedans, coming in both plug-in hybrid and pure EV, and Tang hybrid SUV, go for a starting price of 10.35% to 14.3% lower than their previous versions, Reuters calculations showed.

The new products came on the heels of BYD's introduction of a new version of its Dolphin hatchback and newer plug-in hybrid sedan Qin Plus DM-i earlier this month, both at lower starting prices.

BYD lowered starting prices of its best-selling models including Qin, Dolphin and Destroyer 05 by 10.5% to 20% last week. The aggressive price cuts by the best-selling brand in China signal an extended brutal price war for 2024.

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