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People gather outside a Starbucks location while singer Billy Bragg performs for striking Starbucks Workers United Union members in Buffalo, New York, U.S., October 12, 2022.  Lindsay DeDario
People gather outside a Starbucks location while singer Billy Bragg performs for striking Starbucks Workers United Union members in Buffalo, New York, U.S., October 12, 2022. Lindsay DeDario
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Starbucks pays little mind to unions’ pay push

November 6th, 2023 | 18:55 PM BUSINESS Media & Telecom 2

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The 9,000 Starbucks (SBUX.O) workers unionizing at U.S. cafes are pushing for higher pay, but the company’s latest raises look more demi than venti. Not only is the increase smaller than the past year’s average, it pales in comparison to increases pushed by other unionized groups.

Under Starbucks’ new wage plan announced Monday morning, only baristas with more than five years of experience will win 5% raises. All other employees will come in below the 4.1% jump in average hourly pay over the last 12 months, according to the Bureau of Labor Statistics.

Meantime, organized workers in other industries have won much larger gains. The United Auto Workers union’s deal with General Motors (GM.N) includes a 25% base wage increase for full-time workers over 4-1/2 years, implying a yearly raise of more than 5%. Part-time workers at United Parcel Service (UPS.N) won a 48% average pay hike over five years, akin to a 10% annual increase.

While U.S. baristas continue to organize, contracts approved at two Canadian Starbucks stores suggests employees’ bargaining power is fizzling. The deals include a 5% wage hike to catch up with non-union stores, and another 5% bump for the next two years. For now, the labor action brewing at Starbucks is decidedly low-strength.(By Ben Winck)

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