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Signage is seen outside the Ford Halewood transmissions plant in Liverpool, Britain, December 1, 2022. Phil Noble
Signage is seen outside the Ford Halewood transmissions plant in Liverpool, Britain, December 1, 2022. Phil Noble
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Ford’s boss evokes empty threats in union battle

September 15th, 2023 | 17:33 PM BUSINESS Media & Telecom 2

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By Reuters

Ford Motor (F.N) boss Jim Farley is breaking out the "B" word. In a Thursday interview with CNBC, Farley said that pay-rise demands from the United Auto Workers would have driven Ford “bankrupt” if implemented back during 2019 contract negotiations. For now, using “bankrupt” and “Ford” in the same sentence seems like an empty threat.

Even in the event of a prolonged strike, Ford has a buffer. The company is sitting on $10 billion of cash net of debt and $47 billion in total liquidity. General Motors (GM.N) estimated a 40-day strike in 2019 led to $3.6 billion of operating losses. Such pain wouldn’t be pretty for shareholders, but it’s hardly a cash problem.

That bundle of dough is also a tempting target. Take Farley at his word that Ford would have lost $15 billion over the last four years if the UAW’s wishlist had been in place. That implies around $9 billion of extra costs in North America. Sure, that might push free cash flow negative this year. But for now, profit is at the heart of this dispute.(By Jonathan Guilford)

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