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Chairman and Chief Executive Officer of The Walt Disney Company, Robert Iger, attends the premiere of "Star Wars: The Rise of Skywalker" in Los Angeles, California, U.S. December 16, 2019. Phil McCarten
Chairman and Chief Executive Officer of The Walt Disney Company, Robert Iger, attends the premiere of "Star Wars: The Rise of Skywalker" in Los Angeles, California, U.S. December 16, 2019. Phil McCarten
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Disney’s franchise fatigue taints M&A magic

November 14th, 2023 | 17:19 PM BUSINESS Media & Telecom 2

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Walt Disney’s (DIS.N) load-bearing franchises are cracking. New superhero entry “The Marvels” fumbled its opening box-office weekend, pulling in a measly $47 million – the worst performance for a Marvel debut ever, according to Variety. Worse, boss Bob Iger’s other once-dependable hit-makers are sputtering. Disney’s Pixar studio delivered its own opening weekend dud with “Elemental.” The Star Wars universe’s latest TV expansion, “Ahsoka,” was panned. It makes Disney’s task of sustainably feeding the beast of money-burning streaming service Disney+ tougher.

Iger’s acquisitions of Marvel, Pixar and Star Wars’ Lucasfilm seemed a master stroke of M&A. But keeping the box office pipeline full and Disney+ stocked with subscriber-grabbing content requires a constant flow of new productions. Iger in November acknowledged that quantity can be the enemy of quality. When they hit the mark, though, new shows and movies prove crucial: Marvel spinoff “Loki” was the second-most-watched season finale on Disney+ this year. Iger is under pressure to refocus amid the return of activist Nelson Peltz. Yet he has been reticent to cut the cord on pieces of his empire, like dithering on a decision to sell its traditional TV channels. A slowdown at his most prized acquisitions raises the stakes on his next M&A decisions at a time of increased scrutiny. (By Jennifer Saba)

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